The 2023 Ford F-150’s stout standard equipment line-up confidently pits it against its U.S.-built competition. Chevy tries to appeal to hunters with its Realtree Silverado, while Dodge and Ram offer a host of performance-oriented options to tempt off-road and overland enthusiasts. But the F-150’s stout offering also gives it a competitive edge for buyers looking to get more luxury from their pickup.
Ford F-150 for Sale Near Me Under $30K
Our Iconic ford f-150 lariat for sale tester is a top-spec Lariat 4×4 SuperCrew with all the bells and whistles – and a price tag of just under $67,000. While that’s a lot of money for any vehicle, the Ford makes its money back thanks to an exemplary driving experience and impressive load-carrying abilities.
Mechanically, not much separates the XLT and Lariat aside from lashings of exterior chrome (including on the 20-inch alloys fitted to this particular model). Both are powered by Ford’s smooth-shifting twin-turbo Ecoboost V6 producing 298kW/768Nm and have a class-leading braked towing capacity of up to 4500kg.
Ford F-150 Lariat for Sale: New and Used Options
The Lariat’s bigger touch-screen infotainment system and digital instrument cluster help justify its $33,000 premium over the XLT. And it scores a whole bunch of desirable active safety gear not available on the XLT, including intelligent adaptive cruise control with stop-and-go, blind-spot monitoring with trailer coverage, lane-keep assist and rear parking sensors.
It’s also got a drop-in bedliner, a cargo box camera with keypad entry mounted on the B-pillar and movable tie-down points in the tray. A dial on the centre console accesses a clever trailer-specific reversing system called Pro Trailer Backup Assist. With it, you simply turn the dial in the direction of where you want to back up the trailer and the truck does the rest.
